Optimize Your Visibility With Keyword Research
Until very recently you could be sure your rankings on search engines would be boosted if you fitted as many instances of your keyword for that page into the copy. Stuffing your page with keywords will no longer have the same effect and isn’t very pleasant for the reader either. Keyword research is a key player in technical SEO and content marketing, making all kinds of content relevant and searchable to users. Knowing the right keywords to target is the heart of SEO effectiveness.
Keywords are the essential meeting point between a searcher's query and your website. Before you can begin any serious effort to improve your search rankings and traffic, Keyword research tells you how your customers are finding you, how they're finding your competitors, and how they could be finding your website more often.
